Since the amount and value of data are constantly increasing more and more data of each individual is collected and processed. Moreover Facebook’s recent data leak with Cambridge Analytica shows that collected data cannot be absolutely securely treated and stored.
In 2014 and 2015, the Facebook platform allowed an app … that ended up harvesting 87m profiles of users around the world that was then used by Cambridge Analytica in the 2016 presidential campaign and in the referendum.
This is one of the reasons why we’ll take a look on our digital identity, how it can be linked to our real identity and how we can restrict that. An understanding of what data is collected while surfing on the web is a first step in preserving anonymity.